Six Tech Trends to Know Heading Into the New Year

As we look back at 2016 and gear up for a new year, it’s smart to brush up on new trends in the legal industry. By new trends, I mean new technology, because the terms have become almost synonymous.

Technology has impacted our profession dramatically in recent years, and it continues to do so at an accelerating pace. If you’re not on the technology bandwagon, you and your firm will have a hard time staying afloat.

This fact isn’t a revelation. We’ve known for decades that success in most industries comes down to adopting new technology. But doing so in the legal profession comes with its set of challenges.

First, regulations make change difficult. Second, sometimes it’s hard to know which new products and approaches in the legal industry have value, and which are just hype.

Those challenges aside, firms that don’t embrace technology will have trouble attracting the best new legal talent. The revenue at law firms clinging to old school ways will drop off as a new generation of clients takes their business to new-school, tech-savvy companies.

What does it take to join the ranks of the new-school? There are six major trends to be aware of going into 2017.

Social networks

Social networking is the cornerstone of legal industry marketing. This fact shouldn’t be a surprise. Rainmaking has always been about networking, relationship building and word of mouth. It still is; these techniques in their offline form still build practices. But if you’re not working the online component, too, you’re at a catastrophic disadvantage. Social media has become a factor in how clients choose attorneys, according to a survey taken this year by FindLaw. In 2017, take steps to ramp up your social presence on your website and blog, on LinkedIn, Facebook and Twitter. Doing so will maximize your online presence and help you grow relationships over time.

Your clients, prospects, and leads are online and checking social media regularly. Being part of the social media landscape isn’t hard, but there are right and wrong ways to go about it. Invest in expert help this year. Set a goal to get your social marketing plan up and running in 2017.

Virtual Law Firms

These are firms that can operate anywhere: A lawyer’s home, a satellite office, even from inside a Starbucks. Many lawyers have closed their downtown offices and work remotely. Technology lets them do this without hurting service or quality. Remote work can reduce overhead and travel time while increasing flexibility and improving work/life balance. Plus, you have the option to rent offices or meeting rooms as needed.

The leap to virtual doesn’t have to happen overnight. Experiment by working remotely one day a week and see how it impacts your productivity and revenue. It may very well provide the edge your firm needs to succeed in 2017.

E-discovery

Electronically stored information (ESI) is now considered discoverable in court. ESI includes e-mails, texts, instant messages, voicemails and other electronically stored information. What you need to know: This technological reality has changed the face of litigation. Lawyers can (and should) use digital services to access all types of records. And we need to remind our clients that their deleted texts and e-mails are retrievable.

Legal process outsourcing

Outsourcing legal work to a vendor, law firm or overseas resource has become an increasingly favorable trend for law firms. Streamlined by new technology, LPO continues to cut expenses and reduce workload overflow. It can be a huge factor in scaling your business and managing workflow. LPO technology firms that market to the legal industry are on the rise. They’ll be coming after you in 2017 to present their case. When they do, listen.

Reviews and testimonials

Adding positive reviews to Google+, Yelp and Avvo is critical to growing your business and managing your reputation. 72 percent of consumers said they trusted companies more when they have positive customer reviews, according to a BrightLocal survey in 2014. The number of people reading online reviews is increasing, so take steps to post reviews in 2017. If you can’t get customers to go on record, that’s OK. According to the data, consumer trust increases even when the reviews are anonymous.

Cloud-based online document repositories provide secure, on-demand access to records for you, your clients, and your team members. You can store, organize, view, and change files.

More customers want instant gratification and access to their documents and records. It’s relatively easy to set up, makes for a better consumer experience, and can save you time from fielding emails and sending attachments. Make sure your clients have this access in 2017!

So there you have it. Six new trends that aren’t entirely new, per se, but are increasingly important as our industry ventures forth into the brave new world of 2017.

Lawyers like to err on the side of caution. Many of us are slow to embrace new technology or rock the boat. Historically, we get hung up asking ourselves whether we can afford to take such risks.

But what we need to be asking is: Can we afford not to?

At the end of 2016, the answer is a resounding no.

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The Future of Android Games, Virtual Reality & Augmented Reality

Mobile gaming has come a very long way since the introduction of crude & simple games like Snake and Pong which were available on early Nokia phones. Mobile processors and graphics are now as powerful as desktop computers were just a few years ago. Older generations still remember lugging around a Game Boy or Game gear and begging their parents for another game. New generations literally have access to 100’s of thousands of games on their mobile device.

In short, mobile gaming has exploded in just a few years time. In the month of July 2016 there were 63.1 million arcade games downloaded & games in the “strategy” category generated $195M revenue. In a recent study over 37% of mobile app users with 30 minutes of free time choose to play games over any other activity. We’ve all seen it and we’ve all done it ourselves, whether its waiting for an appointment or sitting at the airport, we pull out our mobile device and jump into a quick game to kill the time.

So what does all of this mean for the future of android gaming? For starters, the massive amounts of revenue and user interest in android gaming has bolstered continuous innovation and fierce competition in the global marketplace. For example, just 12 months ago, top executives were saying they didn’t see any major benefit to augmented reality. With the release of Pokemon Go and estimates citing as much as $500 million in revenue in just 60 days, I think we can all agree augmented reality is here to stay. Virtual reality is another area that has been picking up steam in recent months. You can now buy virtual reality headsets at local gas stations for a mere $30. Or if you’re on a budget you can purchase Google Cardboard for as little as $7.00. There are still only a limited number of VR enabled games but that number is increasing daily. Not only that, as more and more people experience VR we are sure to see a blockbuster release sooner or later.

Let’s take a look at some real life examples of recent game releases. Dawn of Titans which was recently released on Google Play was in development for over 2 years. This is akin to the development cycle of a mid-level PC game release on Steam. The game features mass controlled troops, world building elements and impressive graphics. A few years ago this would be considered a major release for the Android platform. These days this is just another drop in the massive pond. With over 2.4 million apps and games currently listed on Google Play it’s become harder and harder to stand out. This is actually good news for gamers as developers are working harder and faster to create new innovative titles to attract users.

I firmly believe that both Virtual Reality (VR) and Augmented Reality (AR) titles are going to gain more traction in 2017. Major developers who can pump out triple A content can’t be left in the dust while indie developers pump out AR and VR enabled games. They will be forced to port existing titles and come up exciting new ways to interact with the mobile devices.

There are many gimmicky games available that utilize the phones microphone, gyroscope, camera and accelerometer. However, these sensors combined with AR and VR could bring a whole new experience to gamers. Imagine walking through a recreated 3D world that represents your neighbourhood, immersed in full virtual reality, and using your phone as a targeting device to defend against waves of zombies. This is already possible with the technology that is available, it just needs to be packaged in a user friendly way that people can enjoy. Combining meticulous graphics with well thought out virtual reality experiences would be impressive indeed. If you’re familiar with PC based virtual reality demo’s you already know how immersive the experience can be. It’s only a matter of time before these same experiences make their way to our mobile devices en masse. And to think, only 30 years ago we were playing Mario on our beloved Nintendo consoles. Let’s not even mention the Virtual Boy that burned your eyes after 2 minutes of playing tennis. Android games and mobile games in general have come a long ways since then and they will continue to push barriers even further in the near future.

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Science Research Funding Under A Trump Administration – What Will Happen?

Right after Donald Trump won the presidency, scientists and researchers got together to stage a large protest with signs and marched on Washington DC to make their case for research funding fearing that academia would be cut off from those 10s of billions of dollars in money flows to themselves and their institutions. Apparently, academia is worried their gravy train will end, and maybe they are right – but protesting won’t work. Academia is already in serious challenges due to the outstanding college loan debt default rates. Is this a perfect storm for science? Let’s look at this a little closer shall we?

There was an interesting article in Scientific American in the January/February 2017 issue titled; “Ending the Crisis of Complacency in Science – To survive the Trump administration, scientists need to invest in a strategic vision that mobilizes social change,” by Matthew Nisbet which stated:

“As newly elected president Donald Trump takes office, the scientific community faces the likelihood not only of unprecedented cuts in government funding for research, but also of bold new attacks on scientific expertise as a basis for policy making and decisions. Trump campaigned on a pledge to eliminate as much as $100 million in ‘wasteful climate change spending’ and there have been reports of plans to severely cut funding for NASA and other agencies.” The article also talked about the NIH funding of Stem Cells and how they might turn back to the Bush years on that type of science funding. There was a point in the piece about the need for scientists to do better with PR and media so the tax paying public would be more supportive. In fact the author of the article suggested better cooperation with journalists was important to change the narrative to continue climate research funding.

Interestingly enough, the NIH and NSF and other big research funders are under the executive branch of our Federal Government. Academia is worried because they chose the wrong political side and academia had brain-washed our kids towards a leftist, socialist skew – they are in fear now, but they’ve allowed that academic bubble to build – academia has caused their own demise, with their High IQ’s they still don’t see it. What do I think of this as the founder of a Think Tank?

Well, here is my assessment; My gosh, that article was so out-of-touch with the new political landscape. In fact, Donald Trump’s Administration is a breath of fresh air for science, and he’s about the only one who can save scientific research and academia from their current path towards a cliff.

Sure there will be cuts in all the ‘politically correct research’ that many in academia are now calling “science” and yes there will be cuts in Global Warming research – after all, it is academia that continues to go with that IPCC globalist narrative that climate science; it’s “settled” by consensus (what?). The climate scientists hypocrisy is epic – you see, if it is settled then there doesn’t need to be anymore science research there, we already know right? Now then, we have to determine if we should act on that research or not to cut human emissions of CO2 (which by the way is only 3% of the total CO2 output of this trace gas). Academia can’t have it both ways and say it is settled, because if it is then there is no need to keep funding their incredible PhD level academic salaries then. Let them find something else to study or get a new line of work.

Sure there will cuts to BS science and waste – there is a ton of it, admit it. I see the grants being awarded by the NSF, NIH, and some of that crap is a waste. With the Trump Administration – the good science stays and the crap goes – there will be plenty of money and research for GOOD science. Academia will have to adapt, just like businesses do. Remember it was one of theirs who said; “Change is the only constant” so they will have to deal with it. No more sniveling.

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Marketing Trends To Follow

A business without marketing is like driving with your eyes closed. It’s because if you can’t tell anything about your products and services so you are not able to make a sell and therefore marketing is important in all aspects. It allowed you to know and understand the actual demand of the customer so you can sell the right products and services in a right manner that fits their need. So, what’s your strategy to stand out in the market in the year of 2017? Don’t get surprised, 2017 is around the corner and you have to tighten your belts and make a plan from now so you can win the cut-throat competition of the market and achieve all such goals which you are not able to attain this year. Content Remarketing: It simply stands for users who visited your website, but didn’t become a lead to bring them back to it. It bounced visitors into leads, increase brand recalls and effectiveness of SEO (Search Engine Optimization) and content marketing. Therefore, you must follow the content Remarketing trend in the year 2017 to achieve your target like a pro.

Mobile Website Ruling The World: Another thing you need to include in your 2017 marketing strategy is a mobile-friendly website. If you really want to rule the market and be in the each and every home so you have to switch to a mobile-friendly website. If you are not using mobile marketing to search new audience so you are actually losing all such opportunities which your competitors gain instead.

Video Marketing Is The Rising Star: Without any doubt, one good video can lead a massive social following because of people likely to watch a video instead of reading a page of text. It is an effective way of communication that allowed you to target a wider audience and therefore, you should include it in your marketing plan to win the ever-changing market competition. Storm The World By The Power Of Social Media: Social Media Marketing is about communicating with a wider audience. It allowed you to win the market and boost your position over the World Wide Web and increase your reputation.

All above points help you to make a winning strategy for the year 2017 which actually gives you the result that leads your business at a higher level. So, what are you waiting for? Make a plan as soon as it possible so you can implement it with confidence to achieve your goals.

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How Can I Set Up An Online Business?

If you’ve been considering setting up an online business you’ve most likely been motivated by sheer volume of buying and selling that is now taking place on the internet.

More and more people are buying products and services online. And if you set up your own online business you can claim your cut of this expanding marketplace. Here are the 5 steps to follow to set up an online business.

1. Pick Your Market

If you’re going to set up an online business your first task is to determine what type of business it’s going to be. Are you going to sell products or services? You can sell your own products or you can sell products produced by other businesses who will pay you commissions on your sales. Or you may choose to set up a membership website or offer teaching and coaching services online.

Getting a website online isn’t as complicated as you may think. Initially you’ll need to purchase a name for your website (known as a domain name). Next you need to ‘rent’ some space on the internet (known as website hosting). Lastly you’ll need a software package that will make it possible for you to put written text, images, videos etc onto your website. There are many website building programs available that make this whole procedure very easy.

3. Get Visitors To Your Website

When you website is online you have to get potential customers to visit it. There are two main ways to do this. You can use free website traffic techniques or paid website traffic techniques. Both have their pros and cons and the most effective traffic tactic to use a mixture of both.

4. Develop A Customer List

It’s doubtful that your website visitors will want to buy anything from you on their first visit to your website. They may visit your website and never return. But obtain a visitor’s email address with a special email capture form, you can remain contact with them via email. Your emails can keep them informed about your business and encourage them to return to your website. If you offer something of value for free in return for someone’s email address they are more likely to give you their email address. This can be something as straightforward as a free report or eBook that is relevant to your industry.

5. Provide Value

The content material on your website and in your emails, articles or blog posts has to be more than continuously trying to sell. When you provide high quality, useful information to your target audience will come to know, like and trust you. Your prospective customers will then be more willing to buy from you and continue to be as loyal customers for many years.

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